In Conversation with Mridul Sharma

Mridul Sharma is a content creator and founder of three businesses at 22. Learn about her journey, entrepreneurship and content creation!

Her new business Skion Apparels is now live!

Avni Jain
So, what’s your favorite part about being a content creator?

Mridul Sharma
Um, I think what I really enjoy is the creative liberty that I get to experience every single day. Like,
obviously, I work on my own, and I work on my own content, I can do whatever it is that I’ve been
wanting to do. And that instinct, you know, you can post when you’re done with it, you can upload it, and you get to see people’s reactions which I really enjoy.

Avni Jain
Yeah, I agree with you. And you are an entrepreneur and a content creator. What according to you was the most crucial aspect in the process?

Mridul Sharma
Um, I mean, I’m going to give a very boring answer. Everyone says this, but being consistent. When I
started being consistent, I really saw a huge difference. Because when I started off, I would post videos,
maybe like once a week. If you have like a schedule, there’s a lot of growth, and there’s a lot of potential to be explored. That’s what I personally feel. Yeah.

Avni Jain
You made yourself successful at a very young age. How has the journey treated you?

Mridul Sharma
That’s so sweet. Thank you. It’s been fab, honestly, because this is something that I’ve been wanting to
do. You know, when I was even 11 years old, I would watch all these YouTubers, and I would always
think to myself, I want to be a YouTuber as well. And that wasn’t really a thing in India yet. And now it is, which is fabulous. And I get to live my dream. I think it’s been great so far. I’ve been doing this for four years. And I wouldn’t give it up for the world.

Avni Jain
As you said, you would watch a lot of YouTubers when you were young. So, who was your role model?

Mridul Sharma

So, um, I remember Elle Fowler and Blair Fowler. Not a lot of people know them. Which is sad, but I used to watch their videos every single day. And yeah, I mean, I really liked their content from
the backdrop, they would put so much effort in a backdrop, that outfit, that makeup everything was so like, well put together like the whole production was fabulous. And I feel like I kind of take inspiration from that and try to like make my own version of that almost.

Avni Jain
I’m sure you are them for a lot of people now because I’ve seen your videos and you have put so much effort in it. I love your content.

Mridul Sharma
Thank you so much.

Avni Jain
Who are your favorite influencers or content creators now?

Mridul Sharma
Okay, so personally, I don’t really watch a lot of comedy I watch a lot like lifestyle content and basically what I produce is what I like to consume. So, when it comes to Indians, I really enjoy Aditi Shreshta
(thatquirkymiss). I really like her content. On the top of my head, who else? Can I be like bias and say
Anam Chashmawala. Like, if I see their videos on my subscription, I have to watch those like, yeah.

Avni Jain
Oh, could you tell us a little something about the early days of your blogging like excitement? The

Mridul Sharma
Okay, sure. Um, so I remember when I actually started, so actually, I was a blogger, right. But I didn’t
really take that path. I’m more like, primarily a YouTuber. So, I’m going to talk a little bit more about
that. So, when I started my YouTube channel, I remember I would save up my pocket money. And every two weeks, I would go to Hill Road, and I would buy a lot of clothes like 2000 rupees and I would be able to buy like,10-12 pieces of clothing. And then I would like section that out to like four or five different videos. So that was a really fun time. I would skip on like having meals after college, having junk. And then I would pay all of that money and buy clothes and make videos. So that was fun. I mean, I don’t consider it as like a struggle. It was a really fun time. And I look back at it, and it’s nice. So yeah, that’s a fond memory.

Avni Jain

Your new shop Skionn Apparels is coming soon. Could you tell us something about it?

Mridul Sharma
So, I mean,that was actually was supposed to launch this year. But unfortunately, we aren’t going to be
able to do that. So hopefully in January very soon. So basically, I was like, again, so I have Simbaa
Lifestyle where we do like stationery and stuff. But I thought that clothing was so cliche, and everyone
does clothing. So, I was like, let’s not do it. And we finally picked it up. And for starters, we’re going to be
doing a bunch of tie dye. So, we’re concentrating on loungewear. Because I personally really like
loungewear. That’s all. So we’re doing loungewear in tie dye. So that’s what’s happening so far. And
hopefully, eventually, I hope to introduce more pieces, which you can wear for like really nice party
occasions as well. So that’s the plan. So, man, I’m so excited for it.

Avni Jain
Did you face any challenges in your career?

Mridul Sharma
I think it’s been really smooth, touchwood. Challenges? I mean, I don’t think so honestly. But to be very
honest, it’s been very, very smooth. I mean, obviously you have those days where you’re not able to
grow your channel. And you’re stressing out about that. Obviously, everyone’s been through that. But
that was initially. And to be honest, I haven’t really paid a lot of attention when it comes to numbers
because it plays with your head. So, I try not to look at like my views and also not try to look at other
people’s views. Yeah. So, like, that has been very nice. And I’m just honestly so grateful that I get to do
this, like wake up every day and get to do that. I don’t really care about numbers. So, I don’t have like a solid answer.

Avni Jain
I’m so happy for you! And what constantly motivates you to create content, as you said consistency is important.

Mridul Sharma
I have two answers for this. The first one is obviously my viewers. They are so kind and so nice, like
every day reading your comments. And when I wake up that the first thing that I do, I’ll read all the
comments. I’ll go to the comments. So that’s obviously really, really nice. Second, I’ve always been a
very creative person. Even before I had a YouTube channel, I would sit every day and make DIY without
having to post them. So, now, obviously I get to post them and people like it and then people make it.
That I would say yeah.

Avni Jain

How would you describe yourself in one line?

Mridul Sharma

Um, I’ll give you some adjectives rather than giving you a sense of Yeah. So, I will say I am hardworking, creative and driven, I guess. Yeah.

Avni Jain
Any advice for budding entrepreneurs?

Mridul Sharma
Again, super boring one. Consistency is so important. Yeah, boring. I know, everyone says it. But there’s
a reason why everyone says, Yeah, it’s so important because I remember when I was posting every
single day on Instagram, also, I saw a huge difference in my engagement, and similarly, on YouTube.
Also, I feel like of course, listen to what people want and do that. But also give it your little bit of a twist,
you know, in terms of following the trends, because following trends is also very important. Like you
need to hop on to the wagon and make the videos that are trending, or whatever content that is
trending. But it’s important to give it your twist, because people are going to watch your video because
it popped up on their screen, but you need to make them stay. So there needs to be some personal
touch of yours. Yeah, so yeah, that’s my little peace of mind.

Avni Jain
Thank you so much. That was very inspiring.

Mridul Sharma
No problem. Thank you for having me.

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